Mixed Signals: How TV Retailers Mislead Consumers on the Digital Television (DTV) Transition

DTV Report Summary

One year from now 22 million Americans who rely on free over-the-air analog broadcasting will be at risk of losing access to TV. On February 17, 2009, analog televisions that receive over-the-air signals will go dark, unless they are retrofitted with digital converter boxes. For many Americans who are hearing about the transition for the first time, information about the change comes from electronic store retailers, where consumers ask what is necessary to maintain TV reception-- a primary source for news, information and entertainment.

Click here to read the report

How to save money on your converter box

If you currently own an analog television, you do not need to buy a brand new television in order to continue watching television after the transition. Instead, you will need a converter box, on sale in many retail stores for $40-$70.

Each household can save money by getting coupons for $40 off the cost of up to two converter boxes. The coupons must be ordered online at www.dtv2009.gov or by calling 1-888-388-2009. Coupons do not apply to fancier, multi-function converter boxes.

How You Can Help

We did a “secret shopper” survey of retailers around the country to make sure electronics stores were prepared for consumer questions about the DTV transition. We found that clerks were offering inaccurate and misleading information.

Tell Circuit City, one of the five national outlets we surveyed, to get their story straight.

Report Release in the news

Here's a sampling of the news coverage on this report across North Carolina

Some Retailers Mislead Customers About DTV
"Beware of what you hear about the upcoming digital television transition. A national consumer group issued that warning after it found that some retailers have been misleading consumers." Read more...

Stores misinform shoppers about digital TV switch, study says
" Employees at the nation's top retail stores are giving out bad information about the country's upcoming switch to digital TV." Read more...

Remarks of FCC Commissioner Jonathan S. Adelstein on our report.
"U.S. PIRG’s small but hearty crew unearthed problems the entire consumer electronics industry and the Federal government have not fully confronted: yet another weak link in the national effort to help millions of Americans weather the DTV transition. I thank them for bringing this to light." Read more...

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